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The People’s Radio will be the sap that links and energises the community tree, drawing food from the earth, with its roots firmly planted in the cultural heritage and traditional wealth of our community and its branches spreading out into the atmosphere of the latest communicative methodologies available. It will work incessantly for the sustainable eco-friendly and all round development of the community. The disadvantaged and marginalised sections of the community, especially the toiling children, the unemployed youth, the under-employed women, the discarded senior citizens and the helpless disabled people receive special attention to bring them into the mainstream society.

The whole society benefits from the infotainment and edutainment programmes of the People’s Radio as their link with the world at large, with the authorities, with their organizations and institutions and with the other members within their own community.

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